Kylie Minogue named most powerful celebrity as she tops buzz list

The Aussie singer beat fellow chart star Cheryl Cole and former England captain David Beckham to top the study used by marketers to identify celebrity and brand partnerships. Research company Millward Brown quizzed 2,000 consumers about 100 celebrities and 100 brands, exploring how well known, well liked and talked about they are – dubbed their “buzz”. Cole, who finished second in the poll